Partner Bios
Harold Ball
Harold Ball is an analytics strategy consultant and entrepreneur, with over twenty years of experience in marketing strategy and analytics consulting. He cofounded Five x Five in 2008, and serves as its CEO and head of analytics.
Harold founded and led SRI Analytics, an 18-person consulting firm specializing in marketing analytics and strategy. SRI was named one of the Top 20 Places to Work in Atlanta by the Atlanta Business Chronicle and was acquired by Aspen Marketing Services in 2005. Following the acquisition, Harold served as President of Aspen Analytics. Prior to SRI, he created BellSouth¹s Consumer Database Marketing group and led its efforts to quantify the effectiveness of marketing decisions through data analysis and modeling. He spent the first five years of his career in credit analytics, serving large financial institutions as part of Magnum Communications and MDS Decision Systems (now part of Experian)
Harold has expertise across a number of industries, and his interests span a variety of areas of commercial application of analytics and heavy math. He serves as an advisor at Georgia Institute of Technology’s Advanced Technology Development Center, and is currently helping four startup firms to leverage heavy analytics within their business models.
Harold holds a PhD in Economics from Georgia State University and a BA in Economics from University of the South in Sewanee, Tennessee, and is based in Atlanta, Georgia.
Jeffrey Emenecker
Jeffrey Emenecker has over 15 years of marketing strategy and analytics consulting experience. Currently, Jeffrey serves as the head of consulting services for Five x Five. He has served in a variety of capacities in finance, marketing and consulting over his career. Prior to co-founding Five x Five, he served a variety of roles with SRI Analytics and then within Aspen Analytics (a division of Aspen Marketing Services), most recently as President of the analytics function. Prior to that, Jeffrey spent several years at Bellsouth Telecommunications where he helped develop and launch their CRM program and implemented their first ROI measurement program. While at BellSouth, he also gained valuable marketing perspective by managing large cross-product promotions and as a product manager, providing the basis for strategic and marketing context against analytical solutions.
Jeffrey holds an MBA in Finance from Crummer Graduate School of Business at Rollins College and a BBA in Accounting from Wisconsin - Eau Claire. He is based in Atlanta.
Dan Russotto
Dan Russotto brings over 13 years of experience in product strategy & management, software development and systems integration into his leadership role of Five x Five's technology sector. Prior to his tenure at Five x Five, Dan was Vice President of Product Strategy at Vumii Inc. a laser-based nightvision manufacturer. While at Vumii, he managed the startup company¹s product roadmap, development resources, customer and marketing strategy plan, internal IT functions, and overall software plan. Dan also spent eight years at Deloitte Consulting, where he led large-scale CRM product, process and strategy engagements and system transformation projects for Fortune 500 companies. He has also served as a Windows XP Product Manager for Microsoft, and held roles at two high-tech startups in the wireless data and analytics spaces.
Dan earned an MBA in New Product Development and Entrepreneurship from the MIT - Sloan School of Business and a BA in Business from the University of Michigan . He is based in Atlanta.
