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GridMapgames

GridMap combines predictive modeling and mathematical techniques to optimize the virtual merchandising strategy for your eCommerce website or mobile store. Our tool helps you maximize the performance of your entire eCommerce site as opposed to a single product or category. Imagine being able to drive incremental revenue without having to increase your marketing spend.

GridMap is not a recommendation engine. It’s more like a sophisticated digital plan-o-gram tool that looks at thousands, if not millions, of product/slot combinations to arrive at the optimal placement for each product in order to maximize sales and conversion. By analyzing historical relationships between product positioning and sales conversions, our tool predicts future product performance for every product in every slot -- in a matter of minutes.

The consumer goods industry has followed this strategy for years. Milk and eggs are placed in the back of the store because customers will always find them. Other products are strategically placed en route to the milk and eggs, providing incremental sales opportunities during the customer’s store visit. The same principle applies to eCommerce. Why put your top selling product in the your best slot location? 

Product placement by "Top Sellers" is a self-fulfilling prophecy. Your top sellers remain your top sellers and you miss key opportunities to sell

    Key Features:
  • Optimizes product merchandising based on product’s sales performance and desirability of slot locations in order to increase conversions
  • Enables development of what-if scenarios that allow you to incorporate business goals and understand the tradeoffs of your product placement decisions
  • Automates the optimization of your virtual merchandising strategy with updated sales and customer data so that you always have the ideal scenario at your fingertips
  • Measures effectiveness of your merchandising decisions and allows you to share the data, assumptions and results across the organization

Screen Shots

Scenario Planner - click to enlarge Optimizer - click to enlarge Dashboard - click to enlarge

GridMap combines predictive modeling and advanced mathematical techniques to optimize eCommerce and Mobile App Store product catalogs for signifcant gains in overall revenue.

AdMap is a marketing planning tool that measures the effectiveness of your marketing mix strategy and helps you build a media plan that maximizes your ROI.