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AdMap

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With increased pressures on accountability and effectiveness, marketers must be able to prove that their marketing plans and media strategy are able to drive incremental revenue. They need a tool that allows them to easily and effectively allocate their marketing investments across multiple channels, markets and products.

AdMap applies advanced marketing analytics to help you build the optimal marketing mix strategy. This marketing planning tool measures the strength and effectiveness of your media vehicles so that you can be confident that you’re making the best possible decisions with your marketing dollars.


    Key Benefits:

  • Analyzes complex relationships between sales and multiple marketing stimuli
  • Forecasts and optimizes by media, geography, campaign, timeframe and product
  • Builds what-if scenarios that allow you to compare and contrast marketing spend decisions
  • Allows you to incorporate business constraints to create an optimal marketing mix strategy that maximizes your ROI
  • Highlights media over-saturation, allowing marketing resources to be redeployed to under-saturated media
  • Measures ROI and effectiveness of your marketing program and allows you to share assumptions and results across the organization

GridMap combines predictive modeling and advanced mathematical techniques to optimize eCommerce and Mobile App Store product catalogs for signifcant gains in overall revenue.

AdMap is a marketing planning tool that measures the effectiveness of your marketing mix strategy and helps you build a media plan that maximizes your ROI.